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Tools of the trade

Website and marketing tools

WPMU are my web host provider. They also provide a lot of the speed-enabling and security software that is used on all of the websites that I build. Their support is incredible and they tend to go above and beyond to fix the issues that you’re having. In addition to this, there’s a strong community and training area for people to learn new skills.

Elementor has quickly become one of the best page builders around. I think it’s THE best, which is why I now use it to build all of my websites.

It has a nice drag and drop interface to allow you to visually design websites, and comes with a plethora of features to build complex sites as well as simple one pagers.

One of the first things I do when setting up a new website is install this plugin.

Convert Kit is mailing list software, and is free for up to 1,000 subscribers. It’s also the best softwar I’ve come across in terms of delivering emails straight to people’s inboxes, rather than junk folders.

Newsletters and communities

Trends.co is a newsletter, provider of trend analysis reports and a community of entrepreneurs looking to help one another, and share ideas about how to grow their businesses. There aren’t many places where founders of nine-figure companies offer their thoughts on your business plans or random business ideas. I’ve made many fantastic connections during my time there, and cannot recommend it enough.

The Hustle is a newsletter that offers an update on all things business, be it the latest trends or just what’s happening in the latest tech news. It’s a really insightful daily read, and keeps me up to date.

They also own Trends.co

An incredibly inspirational community of some of the smartest developers I’ve come across. People share their projects, offer help to each other and are building the next wave of SaaS projects. I’d be surprisedif a tech unicorn isn’t developed from this community in the next ten years.

People to follow

Gary Vaynerchuck has been known to tell people ‘don’t fucking count anything for the next ten years, but document everything’ – in a roundabout way. Gary states that by looking back, you allow others the opportunity to continue forward and surpass you. I agree with him, to an extent. I think that doing a weekly check on your stats and noting them in a spreadsheet somewhere is absolutely fine; the issue comes when comparing those numbers against other people.

In Gary’s book, Crushing It, he says how amazing it would be if some legends of the business world documented their stories and successes. Can you imagine seeing Stan Lee document his first Marvel comic? It would incredible to see, and there’d be an overwhelming sense of empathy. The people who are watching would resonate with it on a whole other level.

I’ve taken this to heart, and created this website. Let’s hope it works out.

James is known as the straight-talking personal trainer. He doesn’t beat about the bush on any subjects, and offers a lot of mental advice as well as physical.

His life philosophy is one that I envy in a lot of ways, and while we may have taken different paths, a lot of his routines are things that I have began to emulate. They’ve had a profound effect on my state of mind (as well as the audiobooks below) and I cannot recommend his book enough – ‘Not a diet book’.